
So while the classic Bel-Air type is conservative and classy, ‘Fresh Prince’ comes into this community big, loud, and with a colorful personality-just like the premise of Of course, you get that urban kid graffiti vibe from Will Smith’s character, but what makes it interesting is that the rest of the type looks like it came from a Bel-Air country club. "From both an aesthetic and a logical point of view, the Fresh Prince of Bel-Air logo is very well done. The mood and tone perfectly fits the overall feel of the show and target audience." In the case of Dawson’s Creek, however, it almost feels more like a handwritten love letter or a note getting passed between people in a high school classroom. "Like the Friends logo, Dawson’s Creek really rides that 90s handwritten type trend. It’s as if you can imagine this type being used to engrave the family’s name on their mailbox." "While the 90s had a convergence of different styles, the Family Matters logo is a good example of how some middle class family-based shows wanted to have a more classic traditional feel. It’s got a high-tech sexy feel to it but also very much official.

It just connects so well with what you imagine to be sci-fi it has this Twin Peaks-like understated mystique to it. "The X-Files is perhaps one of the more seriously-designed logos of the 1990s. Combined with the ‘Kapow’-like blast effect commonly seen in comic books, the 3D effect really pronounces their personalities and the wacky adventures they go on." If you can imagine, it’s almost like one of the characters wrote it in play-doh. "Like The Simpsons, the Rugrats logo has that same loose handwritten quality that feels like it could have been written by a character in the show.

One of the best examples of this is in the form of logos for 90s-era TV shows. As a result, many new graphic styles were created and came to define an era rooted in remixing and experimentation. With the rise of digital design tools in the late 1980s and early 1990s, 'old guard' design rules were torn down and gave way to new ways of thinking about graphic design. Of some of the most iconic TV show logos from this era.

Typography expert Alexander Tochilovsky, Design Curator of the Herb Lubalin Study Center of Design and Typography in New York City, understands the logic behind these logo designs more than most.
